Sinnerlig Collection, 2015
We have designed a furniture, lighting and tabletop collection of around 30 items for IKEA, exploring natural materials and simple, useful forms that fit into everyday life. They are helpful, background pieces, not showstoppers. We worked with cork, ceramic, glass, seagrass and bamboo; tactile materials that appeal to us because they feel as good as they look. We worked with all aspects of the IKEA system and the many experts within it. We developed the range together with the material, production, sustainability, design and logistics experts, making sure at every step that no part of the process was compromised. Ultimately our goal with the collection is in line with IKEA’s own mission: to make affordable design reach as many people as possible.