this works at board level providing brand positioning and strategic design. the company functions independently of crawford’s other company studioilse – design doing – the interior architecture and product design arm
crawford has over 20 years experience at the forefront of the international design world; she is founding head of the department of man and well being at the world renowned design academy Eindhoven. she has pioneered design that puts the human being at the centre from 1989, as founding editor of then groundbreaking magazine elle decoration,
now published in 23 countries
she has a proven track record of re-positioning brands and turning around preconceptions, including seminal brands; soho house group, cowshed and the inn brand. as concept creator of the swarovski crystal palace project, she introduced the material to a new market, before out of reach; as vice president of donna karan home, she was responsible for buying, direct sale to retail and developing a luxury license line for department stores globally. clients include ikea, marks and spencer, svenkst tenn and volvo
her vision evolves from continual cultural mapping and tapping into her global network to revitalise your relationship
with the consumer. at this macro level, services also include strategy documents, company audits, finding key staff, management training, seminars and public speaking
‘ilse links the design community with the consumer’, donna karan
