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brand positioning and strategic design
ilse crawford crosses the worlds of brand creation, interior design, architecture and products. a figurehead for design that puts the human being at the centre, ilse uses design strategy as a means for change and revitalization. with a whole approach to design, addressing the 360 experience, ilse breathes life into brands, buildings and streets.
using left-brain and right-brain, ilse combines empirical research with human understanding to master plan design dna. ilse defines the brand experience, by building worlds with rituals, rhythms and routines that engage communities, and creates new realities. she brings soul, and establishes strong authentic identity; one that can be imitated but never copied.
ilse provides creative capital that creates brands with intelligence and integrity for profitable business. she has a track record of re-positioning and re-inventing brands, including; soho house group, cowshed and the inn brand. other studioilse clients include gondola group, ikea, marks and spencer, and volvo.
'ilse crawford has shaped the vision of many brands. crawford has been named one of britain's most influential women by harper's bazaar.' monocle |
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MODERN AND EMOTIONAL DESIGN
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