The New Institute
Hamburg, 2020
The New Institute
Hamburg, 2020
We worked with Erck Rickmers, the founder of a new institute for advanced studies with a mission to become a platform for change addressing the urgent concerns of the modern world: democracy, the environment, the ethics of technology and the human condition. We developed a set of brand values and a strategy for inhabiting nine 19th century buildings in the heart of Hamburg. Bringing academics, activists and artists together under one roof with a shared goal meant creating an environment with a shared mindset, a democratic spirit and a clear point of view.
