Strategy is at the core of our design process. For us, strategy is a combination of inquisitiveness, imagination and empathy, and we apply this process to brands and businesses seeking to improve operations, experiences and relationships. We believe healthy systems are at the heart of all good design and we work to address systems more than end points. We describe this as systemic wellbeing. We have worked on strategy for a number of companies not shown here, including IKEA, Cowshed, Fogo Island Inn, Barbican, Fidelity Branch Blueprint and Nona. We are open to strategy briefs from all industry sectors.

The New Institute
Hamburg, 2020
Cathay Pacific lounge concept
Global, 2014-18
London, 2008
Soho House brand
UK & US, 2003