Strategy is a core part of our design process. For us, strategy is a combination of interrogation, imagination and empathy, and we apply this process to brands and businesses seeking to improve operations, experiences and relationships. We believe healthy systems are at the heart of all good design and we design to address systems more than end points. We describe this as systemic wellbeing.

The New Institute
Hamburg, 2020
Cathay Pacific lounge concept
Global, 2014-18
Brussels, 2019
Ikea restaurant strategy
Global, 2017
Fidelity branch blueprint
US, 2015
London, 2008
Cowshed brand and retail
UK, 2006
Soho House brand
UK & US, 2003
Fogo Island Inn
Newfoundland, 2010
London, 2011